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NPD Gel Polish: the lovechild of Nail Polish Direct and the passion for allowing you to create the best manicures and pedicures. Made with a desire to let you get to know our story a little better, each individual shade name has a special meaning to our team and a story to go along with it. The colour palette of NPD Gel Polish wholeheartedly encompasses the Nail Polish Direct story, with its ups and downs, struggles and successes. With NPD Gel Polish, our aim is not only to offer you the best quality gel polishes but to allow you to understand what it is that has allowed us to get to where we are now.

At Nail Polish Direct, we always want you to look your best, that is why we have created NPD Gel Polish. With years of experience and a dedicated team of professionals that understand the passion for nails backing us, we dedicated countless hours to market research to discover what it is people are searching for when looking for their next go-to gel nail polish. What we have discovered is that the main drives are colour, quality and price. That is why NPD Gel Polish offers the wildest selection of gel polish shades ranging from gorgeous neutrals to dazzling neons and sparkling shimmers available at the best possible prices.

Because your nails always come first!


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  • Reusable Silicone Desk Mat For Manicures & Nail Art - Black (S)
  • Antibacterial Cleansing Spray For Hands & Nails 120ml (20032)
  • LED/UV Gel Polish - Rubber Basecoat 9ml (20056)
  • Reusable Silicone Desk Mat For Manicures & Nail Art - Black (B)
  • LED/UV Gel Polish - Non Wipe Topcoat 9ml (20049)
  • LED/UV Gel Polish - Non Wipe Topcoat & Rubber Basecoat (2 x 9ml) (21350)
  • LED/UV Brush-on Builder Gel - Neutral Agreement 9ml (21237)
  • White Polar Professional Straight Nail File 80/80
  • LED/UV Gel Polish - Barely Pink 9ml (20094)
  • LED/UV Gel Polish - It's a Girl 9ml (20100)
  • LED/UV Brush-on Builder Gel - Bloom Berry 9ml (21176)
  • LED/UV Gel Polish - Easy Lift 9ml (20087)
  • LED/UV Gel Polish - Non Wipe Topcoat, Rubber Basecoat, Prep & Fuse (4 x 9ml & Free Black Desk Mat) (21367)
  • LED/UV Gel Polish - Watermelon Crush 9ml (20124)
  • LED/UV Gel Polish - Pick 'n' Mix 9ml (20155)
  • LED/UV Gel Polish - Pink Champagne 9ml (20162)
  • LED/UV Gel Polish - Peach Bellini 9ml (20179)
  • LED/UV Gel Polish - Love for Neon 9ml (20209)
  • LED/UV Gel Polish - Blazing Sunset 9ml (20247)
  • LED/UV Gel Polish - I do 9ml (20445)
  • LED/UV Gel Polish - Baby Boy Blue 9ml (20537)
  • LED/UV Gel Polish - Pink-A-Boo 9ml (20674)
  • LED/UV Gel Polish - The Party's Here 9ml (20933)
  • LED/UV Gel Polish - Popsicles in Paradise 9ml (21060)
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Enjoy an amazing finish to your nails with the finest range of gel polish & nail tools. Helping you achieve that well deserved TLC. Hundreds of shades are available for you to choose from in gorgeous seasonal shades that look just as dazzling throughout the entire year. NPD Gel Polish also created the highest quality gel polish removers and cleaners to offer you a cohesive gel nail polish range. Create that perfect finish at a cheaper and affordable price.

Because your nails come first, here at Nail Polish Direct we always strive to provide the very best in the nail industry. Our experts dedicate their time to sourcing the latest innovative formulas and researching new breakthrough products to ensure that your nail needs are always catered for. The NPD Gel Polishes offer a long-lasting formula that is vegan-friendly, cruelty-free and offers a high shine that lasts up to 21 days without chipping.

Discover this new and innovative range of gel varnishes and gel manicure accessories from NPD Gel Polish that is both accessible and affordable.